BlueOcean Gaming - Interview with Nina Jelen
Nina Jelen, Marketing Manager at BlueOcean Gaming, discussed the company’s work and the broader gaming industry. Topics included the sector’s direction, its evolving landscape, and BlueOcean Gaming’s products and priorities.
Q1.: Could you introduce BlueOcean Gaming, describe its work and explain how and why it was founded?
BlueOcean Gaming provides online casino software. Its range of gaming solutions is designed to help launch a new online casino or expand an operator’s existing business.
Founded in 2009, the company initially built solutions for land-based casino operators. As online gaming began to grow, BlueOcean Gaming saw an opportunity to shift its main focus to developing software for online casinos.
Q2.: Online casinos have gone through many stages since 2007. How has BlueOcean Gaming adapted to those changes?
Jelen described the business as one that operates continuously, something the company recognized from the beginning. Keeping its software competitive, useful and up to date has required sustained effort, regular creativity and ongoing development. She said these demands also inform the company’s work to bring new ideas to market.
Q3.: BlueOcean Gaming offers GameHub, a White Label Casino Solution, other casino solutions and APIs. Which is most successful, and do clients in different markets tend to prefer specific options, such as APIs or white labels?
Jelen named GameHub and the White Label Casino solution as the company’s two main products, both of which attract strong interest. GameHub is requested more frequently, largely because it suits operators that already run an online casino and can be a simpler way to get started. A White Label project requires more time from both the client and BlueOcean Gaming.
She said the company had not noticed a clear trend of particular solutions being limited to certain markets.
Q4.: Which BlueOcean Gaming product do you consider the best?
Jelen highlighted GameHub, the company’s game aggregation product, for its straightforward integration and broad functionality. She said new clients can get set up quickly because the product is easy to connect and BlueOcean Gaming’s development team provides ongoing support.
Once an operator completes the API integration, the plug-and-play setup allows it to add any game provider in the company’s library directly.
Q5.: What does BlueOcean Gaming offer that distinguishes it from competitors?
Jelen cited features built into GameHub, including a single free-round integration covering many game providers, an automatically maintained catalogue with game information and icons, a jackpot feed across providers, and a game-history API. She added that White Label Casino clients can use these GameHub features too, making that solution more convenient.
She also praised the company’s team for delivering integrations and products quickly. BlueOcean Gaming aims to meet operators’ requirements and provides 24/7 support across its products.
Q6.: Are there specific markets that BlueOcean Gaming targets?
Jelen said the company operates under a Curacao Gaming license, so its target territories depend on where that licence is accepted and online gaming is permitted. Game-provider restrictions may further limit available markets. She said the company follows market developments and seeks emerging territories with potential, although rapid change makes it hard to decide where to focus.
Q7.: The pandemic, blockchain and virtual reality casinos have all shaped iGaming in recent years. How do you see online casinos developing in the future?
Jelen said that while the Covid pandemic affected many industries, iGaming had a different experience. BlueOcean Gaming had to adjust its working arrangements, taking time to adapt to remote work and fewer in-person meetings. From a business standpoint, however, the team was busy from the start of the pandemic. With restrictions and lockdowns in force, she said online gaming was the only form of casino gaming available. Jelen expected online gaming to continue growing after the pandemic, as businesses and players sought to keep a backup option.
Q8.: What does BlueOcean Gaming regard as its greatest achievement?
Jelen pointed to steady growth and enduring operator relationships, crediting the company’s work for both. She said the team supports clients through its products and continued assistance, helping build strong working partnerships. According to her, the company retained its operators while continuing to increase profits.
She also emphasized BlueOcean Gaming’s partnerships, particularly with the online casino game providers it works with. At the time of the interview, the company collaborated with more than 90 software providers. Jelen said these partnerships took time to review and discuss, with the goal of achieving positive outcomes for both parties.
Jelen connected the company’s growth with its expanding team and said BlueOcean Gaming looked forward to creating new products and features.
Q9.: What plans did BlueOcean Gaming have for 2022?
With conditions improving for in-person events after Covid-19, Jelen said the company intended to attend major gaming exhibitions across Europe. It hoped to showcase its products, reconnect face to face with clients and partners, and pursue new business opportunities.
The company also planned to develop new features to make its gaming solutions more convenient.
Q10.: Is there anything else you’d like to add?
Jelen said the earlier responses covered the main points about BlueOcean Gaming’s business. She took the opportunity to thank clients and partners for trusting its products, and acknowledged the interview for giving readers a closer look at the company’s work.
Evan Carrington brings more than 12 years of experience in the iGaming industry, specializing in online casino reviews, slot game analysis, and player safety assessments. Their expertise includes casino licensing, RTP, volatility, bonus terms, and withdrawal policies. Combining hands-on reviews with independent research, Evan provides clear, evidence-based coverage to help players understand gambling platforms, their features, and possible risks.
