New operator partnerships and cross-selling products and services have helped Playtech expand. The review reports that in recent years Playtech licensed five to ten new operators each year.
Acquisitions have also contributed to Playtech’s growth. The review names several acquired studios that later developed games for the company: Ash Gaming, Vikings, Psiclone Games, Quickspin, Eyecon, GECO Gaming, Rarestone Gaming and Sunfox Games.
Values and Responsible Play
Playtech says responsible gaming is one of its central values. Its official statement, quoted in the review, says the company aims to run its business and develop products in ways that address crime, support fair and open gambling, and protect young people and other vulnerable people from harm or exploitation.
Playtech acquired BetBuddy in 2017 as part of this effort. BetBuddy uses technology to identify patterns that may indicate gambling problems, enabling operators to contact players considered at risk and offer help managing their online play.
Playtech says it takes risks to its reputation and the wider gaming industry seriously. Its stated steps to counter corruption, money laundering and bribery include ongoing staff training and cooperation with groups such as the Gambling Anti-Money Laundering Group (GAMLG).
Online gaming can expose users to data-breach risks, a concern Playtech acknowledges. The company has built privacy safeguards into its platforms to help protect transactions.
Playtech Games
Playtech is recognized for its games, and its Playtech One platform is built to provide a consistent experience on computers, smartphones and other mobile devices. Players can use one account and payment method across devices, making it easier to access games when away from a computer.
In addition to online products, Playtech supplies systems to physical casinos worldwide. Operators using its software can offer more than 40,000 land-based gaming terminals globally.
The review identifies four principles behind the development of new games:
- Signature: a platform’s distinctive style
- Reach: a game’s potential acceptance in its market
- Reliability and consistent performance
- Value for both the operator and player
Playtech’s games and services cover several categories:
Casino:
- Top Gun
- Ace Ventura Pet Detective
- Beach Life
- American Dad
- Superman Man of Steel
Virtual Sports:
- Basketball
- Tennis
- Soccer
- Horseracing
Sports:
The review describes Playtech over-the-counter betting systems as operating in more than 24 territories worldwide, including Greece, Spain and the United Kingdom. It also says the company supplies numbers betting through self-service terminals at stadiums around the world.
Poker:
Playtech’s poker client enables licensees to create custom poker rooms and games. Listed options include:
- Texas Hold ‘em
- Omaha
- Omaha High/Low
- 6-Plus
Live Dealer:
- Blackjack
- Baccarat
- Roulette
- Casino Hold ‘em
Bingo:
The review describes Playtech’s bingo network as the largest of its kind, with more than 100 established brands and over 100,000 players served daily. Partners named in the Playtech Bingo Network include:
- Ladbrokes
- Bet 365
- Coral
- Sky
- William Hill
Lottery:
Playtech works with lottery operators in several key markets and participates in industry associations. The review identifies the company as a European Lotteries Association Platinum Partner and an Associate Member of the World Lottery Association (WLA), a standards body for state-sanctioned lotteries.
Pros and Cons
Advantages
- A broad game catalogue
- A presence in many jurisdictions
- A consistent experience across platforms
Disadvantages
- Does not accept players from many countries, including the U.S.
- Limited range of table-game formats
- Some licensees have been identified as rogue casinos
Conclusion
Playtech combines a broad game selection with technology designed for multiple platforms, and the review describes it as an industry leader. Its catalogue may suit players seeking different types of games across devices. However, a software provider’s reputation does not establish that any particular casino is available or authorized in Canada.
