Gordon Ramsay Hell’s Kitchen 2020 Slot Release Announced by NetEnt
NetEnt fans and followers of British chef Gordon Ramsay may want to take note: Hell’s Kitchen is set to inspire a new slot. Ramsay is known for blunt remarks and fiery moments in the kitchen.
NetEnt secured the rights to feature Gordon Ramsay in its casino games through Global Merchandising Services, the chef’s licensing agent. The title is expected to appear in casino sections with NetEnt’s full release catalogue, including NetEnt titles such as Gordon Ramsay and other NetEnt slot games. The developer will have to bring together artwork, animation, features and gameplay that fit the chef’s exacting reputation; the final game’s quality remains to be seen.
NetEnt’s press release on the licensing deal said the game’s audio would draw on several catchphrases Ramsay has used during his television career. It also suggested the symbols could combine ingredients, kitchen tools and Ramsay himself.
NetEnt had not yet revealed the bonus rounds, features or free spins. The original announcement anticipated kitchen challenges with Ramsay pushing players to meet his standards, as well as the possibility of big wins.
Over the past two decades, Gorden Ramsay became known for preparing dishes suited to the occasion and coaching aspiring chefs under pressure. His outspoken style also made him a compelling television personality.
Ramsay made his UK television debut in 1998 with Boiling Point. The mini-series performed well and boosted ratings for national television, helping open the way to the USA, one of the world’s largest and most demanding markets. His international profile grew further, particularly after the globally televised Hell’s Kitchen launched.
Ramsay’s television work reaches audiences in the USA, Europe and Asia, while his restaurant group operates across 3 continents. Together, these ventures contributed to his 16 Michelin stars. His brand has since entered the online slots market, where players worldwide can access Hell’s Kitchen-themed play on desktop and mobile devices.
NetEnt has also developed slots based on film and TV properties, including Narcos online slot and Vikings, both inspired by popular Netflix series. Other film-based releases include Planet of the Apes, made with 20th Century Fox, and a slot based on the 1995 film Jumanji. William Teitler produced both films.
NetEnt enlisted another polarizing celebrity in November 2019 for a 20-pay line title playable on computers and mobile devices: the Ozzy Ozbourne video slot game, launched that November 2019. Ramsay was set to become the second celebrity in a growing lineup of branded slots, prompting questions about who might be featured next.
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