Soft2Bet: Interview with CEO Boris Chaikin
Soft2Bet delivers casino and betting technology, and it experienced significant growth over the past 5 years. At the time, Soft2Bet said nearly 1000 people were employed across 3 countries: Cyprus, Malta, and Bulgaria. What was the foundation of Soft2Bet’s business, what fueled its growth, and what were its plans ahead? We discussed these topics and more with CEO Boris Chaikin of Soft2Bet.
Q1.: Hi. Soft2Bet is a relatively new company, but it has grown enormously in the “only” 5 years since it began. Could you explain to our readers what Soft2Bet does and why it has been so successful?
Soft2Bet develops software for casino and sports betting. Chaikin said the company started as a B2C operator in 2016 before expanding into B2B solutions. He credited its progress in part to the industry experience of its management team, which he said helped the company understand and meet customer needs. In his view, responding to those needs supported the business’s success. He also said the company’s mission provided a guide for its growth, giving employees a shared direction and encouraging them to pursue ambitious goals. At Soft2Bet, he said, that sense of purpose helped drive expansion.
Q2.: We read on your website that each project is tailored to customers’ requirements. Are there any trends in what customers want?
Chaikin described iGaming as an industry in constant motion, with Soft2Bet tracking technology developments so clients could benefit. He pointed to demand for highly gamified casino and sportsbook brands, as well as products designed for mobile as phone use increased. The company, he said, built websites with mobile use in mind, alongside security and interactive features.
Q3.: What do you consider Soft2Bet’s greatest strength?
Boris Chaikin credited the company’s success to its employees’ strengths, including extensive iGaming expertise and the capacity to handle several major projects simultaneously. He said these capabilities helped SoftBet build strategic relationships with leading brands in the industry. In his view, the team’s knowledge also supported the company’s standing among the sector’s pioneers and its ability to offer clients and partners innovative brands and features. Chaikin also emphasized adaptability and flexibility, saying they helped the business respond to a changing iGaming landscape and stay competitive.
Q4.: You work with some of the industry’s biggest brands. Can you name a few and tell us what’s coming next?
Chaikin said SoftBet regarded its partners equally, and that every relationship contributed to delivering high-quality, accessible content to clients. The company chose partners whose corporate goals and values complemented its own. He expected future partnerships to expand the company’s knowledge, skills and resources, enabling it to improve its products and reach more people.
Q5.: Are there particular markets you’re focused on?
Chaikin described Europe as a region with considerable opportunity and intense competition, and said Soft2Bet monitored markets as they developed. At the time of the interview, he said the company held MGA, DGA, and SGA licenses and was working to obtain more than five additional European licenses. He said a wider regional presence would allow Soft2Bet to bring its content, services, gaming products, and entertainment to players in more markets. He also named LatAm as another region the company hoped to explore.
Q6.: As a company active across the casino sector, how do you see the future of online casinos right now?
Chaikin said technology was a powerful driver of online casino development and would continue to reshape the industry. He said players logging into the brands were looking for a notably different experience. In response, the company incorporated gamification, including competitive features, an overarching theme or possible storyline, and a leaderboard. He also pointed to growing interest in virtual reality as iGaming continued to expand. He expected the strong growth of both fields to eventually bring virtual reality and iGaming together.
Q7.: How do you think cryptocurrencies will affect iGaming?
Chaikin saw several potential uses for blockchain in iGaming. He said crypto casinos were drawing attention and described cryptocurrency as a promising option for transactions in the sector. In his view, increased media coverage of Bitcoin, other digital currencies, and trading platforms pointed to further change. He expected acceptance to grow as the crypto market matured and volatility declined. He also mentioned NFTs and blockchain-based games as developments that could benefit providers and customers. Chaikin emphasized that the industry still needed to follow responsible gambling and AML rules to support a compliant environment.
Q8: With 2021 behind us and 2022 underway, how did 2021 go for Soft2Bet, and what do you expect from 2022?
Chaikin described a significant period of workplace disruption and expected volatility to continue in 2022. He said Soft2Bet had assembled a record pipeline of projects, brands, partnerships, integrations, and features to help the iGaming sector respond to new conditions. Despite the uncertainty, he said Soft2Bet’s 2022 plans remained in “growth mode.” The company intended to pursue additional licenses, partner with industry leaders, develop distinctive casinos and sportsbooks, and improve the customer journey.
Evan Carrington brings more than 12 years of experience in the iGaming industry, specializing in online casino reviews, slot game analysis, and player safety assessments. Their expertise includes casino licensing, RTP, volatility, bonus terms, and withdrawal policies. Combining hands-on reviews with independent research, Evan provides clear, evidence-based coverage to help players understand gambling platforms, their features, and possible risks.
