Innovation and responsible gambling are among the company’s stated aims. Its regulatory history includes licences from authorities in the UK, Malta and Alderney. Neo Games also belongs to international lottery organisations: WLA (World Lottery Association), CIBELAE (Ibero-American Association) and APLA (Asia Pacific Lotteries Association). For years, the business concentrated on lotteries; more recently, it has moved into slots. Those games have yet to reach world-class status, though the newer category could have potential to grow.
Games
Neo Games has well over 100 offerings, from lottery games and instant wins to bingo and slot machines. The range is not a complete casino catalogue, but it caters to players interested in slots, scratchcards and lottery games. Lottery titles are the most established part of the collection, reflecting the studio’s roots in iLottery. Its slot selection includes Adventure Jack, AstroDice and Reel Bandits. These games are offered through a wide range of casinos and designed for mobile play. The expanding catalogue also shows the developer’s attention to new gaming technology and mobile trends.
Neo Games started with a specific focus on iLottery, and its growing portfolio has put the NeoSphere developer platform at the centre of its business. NeoSphere combines the company’s scratchcards, bingo and slots with table games from providers including NetEnt and Amaya Gaming. It brings together games from several studios and a player management system described as reliable and stable. This business-to-business platform generates most of Neo Games’ revenue. Customers worldwide are served in 12 languages, with offices in multiple countries. The lottery and scratchcard products have also found uses beyond iGaming, as online media companies have licensed games for their own platforms.
Pros and Cons
Advantages
- Focuses on online lottery games
- Created its own NeoSphere platform
- Works with customers worldwide
Disadvantages
- Catalogue focuses on lottery games and scratchcards
- No in-house range of table games
Conclusion
Neo Games may be less familiar to players than casino operators, yet its behind-the-scenes products have reached a large audience. Players may have come across its scratchcards on major sites such as Bet365. The company also reported its claim that more than one billion scratch cards were sold online in 2008, illustrating its reach. By concentrating on lottery games and scratchcards, the studio has established itself as a leading provider in these areas.
NeoSphere brings the studio’s games together with content from other major suppliers, creating a varied catalogue of different themes and designs. Neo Games has built a strong presence in online lotteries and instant-win games, while its newer platform and slot products point to an effort to broaden the business. How these categories grow will influence the future shape of its catalogue.
