In 2012, Bally Technologies became the first company licensed by the Nevada Gaming Commission as both a gaming manufacturer and service provider. The following year, it collaborated with Amaya Gaming on an online poker site. Scientific Games acquired the company in 2014. Bally, Shufflemaster and WMS Games are among the businesses operating under the SG umbrella.
The company says its games are designed for fair play. Its online and land-based titles use a Random Number Generator (RNG), which determines outcomes rather than letting players influence them.
Revenue and Holdings
Bally Technologies generates nearly $1 billion USD annually from land-based and online casino games. Its assets are reported at nearly $980 billion USD, and the company is listed on the New York Stock Exchange (NYSE). It is headquartered in Enterprise, Nevada, USA; through SG Gaming, its reach spans at least five continents.
Bally Technologies Games
Bally’s catalogue features themed releases as well as games developed under its own name. Its slots use HTML5 and Flash and are described as playable on almost any mobile device. Instant play is also available, with no software download required. Some titles offer up to five reels and up to 40 pay lines.
Some Bally slots include U-spin technology. In supported games, players can touch the screen to spin a wheel, and the program responds to the force applied. The feature aims to recreate the physical feel of spinning a slot machine reel at a land-based casino.
Examples of Bally’s original slot titles include:
- Cupid & Psyche
- Aloha Island
- Chimney Stacks
- Quick Hit Black Gold
- Tiger Treasures
- Vegas Hits
- Wild huskeys
Branded titles in the catalogue include:
- Grease
- Michael Jackson, King of Pop
- Pawn Stars
- Betty Boop
- Blondie
- Popeye
- Titanic
- Wonder Woman Bullets and Bracelets
Bally also has games beyond slots for players interested in other forms of online gambling. The selection may be smaller, but it includes these categories:
- Sports betting
- Bingo
- Roulette
- Poker
- Baccarat
Pros and Cons
Pros
- A recognized name with a strong reputation
- A broad selection of games, including many branded slots
- Reportedly carried by more than 700 online and land-based casinos worldwide.
Cons
- Some slots are listed with an RTP of 94% or less, below the return figure of many other games in the industry.
- Its land-based game catalogue remains larger than its online selection
- It releases new titles less frequently than some other software providers
Conclusion
Bally has changed names and owners over the years while remaining a prominent provider in the gambling industry. Its slots may suit players seeking games that recall land-based casinos, as well as those who prefer themed releases. Bally Technologies games are found at many reputable online gambling sites; this does not confirm Canadian availability or authorization.
